Lowe's Reports Sales Below Expectations

"Wavering consumer confidence, unseasonable weather in core markets, and restrained customer spending compared to last year's fiscal stimulus-aided results led to lower than expected sales in the second quarter," Robert A. Niblock, chairman and CEO, says in a release announcing the results. "Cautious consumers remain reluctant to take on discretionary projects until signs of economic improvement are more evident."
As a result, the company is again rethinking its expansion plans, and says that because of the "declining demand for home improvement products," it will open between 35 and 45 stores in 2010 -- fewer than originally forecast.
For retailers like Lowe's and the Home Depot, which is scheduled to release its results Tuesday, the recession is especially wearisome, since the decline in home-improvement spending began with the soft real estate environment, well before other retailers felt the downturn's effect.
The good news is that evidence is mounting that the real estate outlook may really be brightening up. The National Association of Home Builders says its builder confidence index for newly built, single-family homes rose one point in August, reaching its highest level in 18 months. (That comes on top of July's two-point gain.)
The industry association says much of that gain stems from the success of the first-time homebuyer tax credit, which expires Nov. 30. "The question is what happens after that -- whether there will be enough momentum to keep us moving toward a recovery," the association says in its report.
Lowe's executives also offer a hint of optimism: "There are some indications that a bottoming process in housing and the broader economy is underway, and we have seen customer traffic levels stabilize as we benefit from the resurgence of a do-it-yourself home improvement mindset."
Next quarter, the retailer says it expects to see a same-store sales decline of 6 to 10%, with those sales falling between 7 to 9% for the full fiscal year.
Recent Marketing Daily Articles
-
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ...


Be the first to comment on "Lowe's Reports Sales Below Expectations "
Leave a Comment