Volkswagen Up For Review
Volkswagen of America announced Monday that it was putting its AOR assignment up for review. Crispin Porter + Bogusky has held those duties since 2005.
"The Volkswagen Brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America," said Tim Ellis, Vice President Marketing, Volkswagen of America. "Therefore, we are re-evaluating all areas of our business, and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place."
Ellis added that Crispin Porter + Bogusky, the incumbent AOR, has been invited to participate in the pitch. "CP+B is a highly talented and creative agency and we've been very proud of the work they have provided us."
But early reports said CP+B would not pursue the account. The company told MediaBistro's Agency Spy in a statement, "As a rule, we do not participate in reviews for our current accounts and this will not be an exception."