Facebook Page Owners Get Twitter-Sharing Tool
"Twitter was a natural next step to link to Facebook Pages because it's a powerful tool for broadcasting short messages widely. Posts from Facebook Pages are already public to everyone on Facebook and with this feature, now will be public to everyone on Twitter," said the company in a statement. The new syndication tool, however, does not extend to exporting posts from personal profiles on Facebook to Twitter.
The move follows other efforts by Facebook this year to allow users to make updates and the stream of profile information more widely and quickly available. Recent steps include letting people share status updates with everyone rather than just friends, and launching real-time search to help keep pace with Twitter.
Until now, Facebook users have been able to import Twitter updates to the site, but not vice versa. Now Facebook could potentially become one of the biggest outside sources of updates flowing into Twitter. In addition to being able to control the types of content sent to Twitter with the new feature, Facebook Page owners can also decide whether to share each update and link to different Twitter accounts, if they have more than one.
"Public figures, musicians, businesses and organizations of all types who've created Facebook Pages often want to share a status update, a photo or an event with as many of their supporters as possible," wrote Facebook's Michael Gummelt on the company blog Thursday evening. "Celebrities may want to share personal news or charities may want to put out calls for help to both their Facebook fans and their Twitter followers, all at the same time."
The company did not indicate in its announcement when -- or if -- the new Twitter tool will be extended to all Facebook users.
A Facebook spokesperson on Friday did not rule out the feature being expanded to personal Facebook profiles. But to date, only Facebook Page administrators had pushed for the ability to syndicate updates to Twitter, since they are already sharing information broadly. Depending on how things go with the Twitter app on Facebook fan pages, the company may consider opening it up to individual users.
0 comments on "Facebook Page Owners Get Twitter-Sharing Tool".
Leave a Comment
Recent Online Media Daily Articles
-
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, Focus on Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ...
This could be a great application, but after testing it realized that the text/url will be cut off in the transition to twitter due to the 140 character limit. FB doesnt have a character count so any postings with a link at the end are likely to get cut off if people are not thinking about it. Wonder if FB would consider a character count tool for those FB users who link to Twitter so they can keep that in mind..