Macromedia has formed the Macromedia Flash Advertising Alliance, comprised of leading agencies, advertisers, ad serving networks, publishing sites, technology vendors, and interactive services. The
alliance seeks to build standard practices around the growing momentum surrounding Macromedia Flash by both improving the user experience and delivering compelling experiences for advertisers. The
first initiative of the alliance was the creation, availability, and adoption of the Macromedia Flash Tracking Kit, which provides a standard way to easily track clickthrough and other elements of
Macromedia Flash-based ads. America Online, Bluestreak, CNET, DoubleClick, Engage, Excite@Home's Enliven, Goodby, Silverstein & Partners, MSN, TBWA\Chiat\Day NY, 24/7 Media, and Unicast are among the
charter members of the alliance, which plans to offer a clear, standardized path for rich media advertising to be authored, delivered, and tracked effectively.
