Mochila Secures Distribution On Private Network
Launched in late 2007, AnchorFree's Hotspot ad targeting service -- which helps Wi-Fi access providers like hotel chains, coffee shops and bookstores reduce or eliminate service fees with advertising -- presently reaches a network of about 7.5 million consumers worldwide.
AnchorFree's Hotspot Shield is a free ad-supported Virtual Private Network that guarantees privacy and security online. "Hotspot Shield now reaches a vast, global audience of tech savvy and affluent consumers," said Benjamin Chen, chairman and CEO of Mochila.
As a result of the partnership between Mochila and AnchorFree, consumers will now have access to a set of premium, regularly updated articles, photos and video through Mochila's content syndication network. The content will be packaged into themed sections, including technology, business, travel, food, automotive and weather.
Technology content, from gadget and computer reviews to news for gamers and buyers guides, will be supplied by previously announced Mochila partner IDG -- whose brands include PC World, Macworld and GamePro. Financial content will be supplied by Investor's Business Daily, a publisher of financial news geared to personal and professional investors.
The sections will be interwoven with advertising supplied by the content providers. Support for pre- and post-roll video advertising will also be available.
Hotspot Shield establishes a secure tunnel between a user's computer and Internet connection, encrypting entire Web sessions to keep IP addresses protected and the user anonymous. As a result, third-party Web sites and ISPs cannot block or censor Internet content, and therefore cannot track any information exchanged by the individual online.
0 comments on "Mochila Secures Distribution On Private Network".
Leave a Comment
Recent Online Media Daily Articles
-
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ... -
Tablets Gain Popularity With Shoppers May 22, 8:53 a.m.
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ...
http://www.aenors.com
http://www.aenorsexchange.net