Shrek Encourages Kids To Read
"It's great fun to tie in the ad campaign with such a unique film," noted NAA Senior Vice President and Chief Marketing Officer John E. Kimball. "Young people love these movie characters, and showing them with a newspaper is a great way to communicate a positive message about reading. We've gotten great feedback from members about the terrific response they get from running the ads in their markets."
- Anya Khait