• Editor & Publisher, Tuesday, September 15, 2009 10:19 PM

Earlier this year CNN started a syndication service to distribute its content to newspapers. Now it has launched an a la carte version of that service that allows news outlets to buy CNN stories online one at a time.

The CNN Wire Store, which went up Monday night, makes its stories available to license and download for $199 per story on a single-use basis. The site, at www.cnnwirestore.com, also allows publishers to browse through CNN Wire articles, hold selected articles for review, and download story content on demand.

CNN Wire was originally launched with the requirement that customers had to sign up as syndication clients. That plan apparently had its limitations. "The expanded service offers a new platform to make online stories accessible, for the first time, on a per-story basis to any publisher, anywhere on their own timetable," says Susan Grant, executive VP, CNN News Services.

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