PennMedia has launched a new format for newsletter ads that enables a group of advertisers to promote their offers around a specific theme presented in a single e-mail message. With Penn Pack each
themed message will highlight up to 10 advertisers with non-competitive products and provide consumers with a link to a Web page that features all of the advertisers' logos and their specific offers.
The first Penn Pack ad will run in the PennMedia newsletter network during December and will focus on gift ideas for the upcoming holiday season. Following the holiday gift-giving Penn Pack, PennMedia
plans to offer other special advertising opportunities that focus on themes ranging from other holidays and special occasions to technology and travel.
