Subaru Opens A Spate Of New Offices
Structured to provide more localized market presence and greater dealer support, Subaru of America opened zone offices in Costa Mesa, Calif. and Plano, Texas in 2007 and added a third office in Columbia, Md., in early 2009.
Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. said, in a release, "We have made great strides over the past few years improving our performance in a challenging marketplace...The increase in the number of SOA zone offices will allow us to work even more closely with our dealers and help us meet our medium and long-term business goals and sales objectives."
The 12 zone offices will report to three regional hubs. Subaru East (Westampton, N.J.) will support zone offices for the Philadelphia metro, Baltimore/Washington, D.C., Atlanta and Orlando areas. Subaru Central (Itasca, Ill.) will support offices for the Chicago, Minneapolis, Columbus and Dallas areas and Subaru West (Aurora, Colo.) will support offices for the Denver, Portland, San Francisco/Sacramento and Los Angeles areas.--Karl Greenberg
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Subaru Opens A Spate Of New Offices "
Leave a Comment