Structured to provide more localized market presence and greater dealer support, Subaru of America opened zone offices in Costa Mesa, Calif. and Plano, Texas in 2007 and added a third office in Columbia, Md., in early 2009.
Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. said, in a release, "We have made great strides over the past few years improving our performance in a challenging marketplace...The increase in the number of SOA zone offices will allow us to work even more closely with our dealers and help us meet our medium and long-term business goals and sales objectives."
The 12 zone offices will report to three regional hubs. Subaru East (Westampton, N.J.) will support zone offices for the Philadelphia metro, Baltimore/Washington, D.C., Atlanta and Orlando areas. Subaru Central (Itasca, Ill.) will support offices for the Chicago, Minneapolis, Columbus and Dallas areas and Subaru West (Aurora, Colo.) will support offices for the Denver, Portland, San Francisco/Sacramento and Los Angeles areas.--Karl Greenberg