• by Karl Greenberg , Staff Writer, September 21, 2009

There's a symbiosis between paid, earned media. we have regular monday meeting where we sit down and talk strategic planning, much more integration between marketing and pr between them.

Scott Monty, global digital and multimedia comms manager at Ford At the end of 2008 Ford ranked number 12 social brand. Our goal was to make Ford the most social auto brand in three years. We did it in six months. We are ranked as number ten in using social media now. The take away: do not walk into social network and start blasting away. it's like walking into cocktail party blasting away, handing out your business card and leaving.