Commentary

Miller at News Corp Has Insights

Jonathan Miller, CEO digital media group, news corp talks what he has learned being new on the job: people are back in the equation: it used to be about the algorithm. People are back in the equation. Hulu, for instance show people value real media. two trends: people, with technology in equation, and rise of media on line in the produced faction, not just ugc.

What drives ads most of all is reach and consumption. we are still seeing three to one gap between time spent on line and dollar spent online.

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About the Author

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

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