Verizon Wireless, MTV Team On Vampire Series
Verizon Wireless is partnering with MTV on "Valemont," a new short-form series premiering Sept. 29 that will appear on television, online and mobile via the wireless carrier's V Cast Mobile TV service.
The show's first 12 two-and-a-half-minute episodes will air in commercial pods directly preceding MTV's "The Hills" and following "The City," with the remaining 23 appearing on MTV.com and V Cast. Capitalizing on the current vampire craze, "Valemont" focuses on an 18-year-old girl who discovers he may have been killed by a group of student vampires while investigating his disappearance.
Verizon phones are designed to tie into the story line, with each episode beginning with a video clip or text message providing clues to characters within the show as well as to viewers. Fans can register to receive SMS messages directly through an interactive game at ValuemontU.com.
In addition to the mobile integration, a five-second Verizon Wireless billboard will close each new episode, driving users to additional, mobile-only content on V CAST. The show is also making a big push onto social media, offering a Valemont University Flickr account, a Valemont Facebook account and in-character Twitter accounts users can follow.
If that were not enough, MTV and Verizon will also promote Valemont University as a "real" educational institution with listings on Ratemyprofessor.com, mtvU.com and on VerizonWireless.com/Valemont.
Verizon has not disclosed how many V Cast subscribers it has, but most mobile video is being watched via the Web rather than by paying for a special carrier package, according to Nielsen Mobile. By tying into original programming from content providers like MTV, Verizon is clearly hoping to pull in young, mobile-centric viewers. Both companies are also trying to make mobile a natural extension of promotions across TV, online and social media.
Recent Online Media Daily Articles
-
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...
Be the first to comment on "Verizon Wireless, MTV Team On Vampire Series"
Leave a Comment