AOL Names Ex-Googler To SVP Post
AOL on Tuesday announced the appointment of ex-Google exec Shashi Seth as SVP of global advertising products.
In his new role, Seth will be responsible for building and scaling AOL's advertising platform and developing new products.
Seth comes to AOL from Cooliris, which creates products for browsing the Web, where he served as chief revenue officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.
"I'm grateful to have the opportunity to come to AOL as it moves toward becoming an independent company," said Seth. "The company already has an incredible combination of scale and a suite of great advertising products and technology."
Seth will report directly to Jeff Levick, president of global advertising and strategy at AOL, from its Mountain View offices -- joining Brad Garlinghouse, who was recently appointed to lead AOL's communications efforts and lead the company's West Coast AOL Ventures efforts.
This marks AOL's latest in a flurry of recent management changes. Along with Garlinghouse -- a former Yahoo executive -- the soon-to-be-independent company named one of its former financial directors, Arthur Minson, as its new EVP and chief financial officer in late August. Minson replaced Nisha Kumar -- who, under the direction of CEO Tim Armstrong, left the company in April alongside Greg Coleman, head of AOL's Platform A division.
At Google, Seth was responsible for building advertising products, exploring various monetization opportunities, and defining business models for YouTube. Before that, Seth was the product lead for Web search at Google.
Prior to Google, Seth was with eBay, where he was responsible for building and managing eBay's APIs and platform.