By keeping most oxygen and moisture out, the wrap slows respiration and ripening.
Selling yellow bananas "is one small
example of what we need to do to reinvent ourselves," says CEO Joseph DePinto. He expects to sell 27 million bananas this year, and the test in 27 locations around Dallas could extend to most of the
chain's 5,787 stores by early 2010 if it's successful.
But Natural Resources Defense Council spokeswoman Jenny Powers says "there are better ways than adding a plastic wrapper around something that comes naturally wrapped in the first place." Realizing the environmental implications, 7-Eleven says it has asked Fresh Del Monte to come up with a wrapper that's biodegradable.
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