Despite its limited success, entrepreneurs apparently haven't given up on the idea of selling monthly subscriptions to a catalog of online music. Take Niklas Zennstrom and Janus Friis -- who created
and financed peer-to-peer file-sharing service Kazaa - and have now created and financed a start-up called Rdio. By the New York Times' estimate, a few hundred thousand Rhapsody and Napster
subscribers presently pay monthly fees of around $15 for the right to stream an unlimited number of songs, at any time, from their PCs and mobile devices. Yahoo, AOL and MTV Networks have long since
abandoned their own music subscription efforts.
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