BATNET1 Chooses Solbright's AdSuite

  • December 5, 2000
BATNET1 has chosen Solbright's AdSuite(TM) solution to help manage it's newly launched Affinity Ad Network. AdSuite will be the primary workflow automation solution for managing ad trafficking and ad sales for BATNET1's 100 affinity groups representing more than 110 million members. BATNET1's Affinity Ad Network allows merchants to place ads and run special promotions on the Web sites of various affinity groups - groups to which the merchants may not have had access in the past. What sets the Affinity Ad Network apart from its competition is the fact that ads are targeted to individuals based on their interests, occupations, and affiliations as determined by group membership rather than Internet surfing habits.
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