VentureBeat discusses the present and future of online video with Jeremy Allair, founder and CEO of Brightcove, which has thrived by focusing on a business-to-business model by targeting publishers.
Admitting that "all the major publications" have cost pressures, Allair insists "they're still allocating an increasing share of their resources toward the online space." Taking a page from Malcolm
Gladwell, he adds, "We're at a tipping point where we're going to see very significant growth and broad adoption of video that's going to challenge its traditional use cases."
Also, if
only as a safety precaution, Allair appears very bullish on YouTube. "I think they're going to crack the code ... From a consumer point of view, they completely dominate mindshare in the space."
Regarding rumors that YouTube parent Google was in talks to buy Brightcove for $500 million to $700 million, Allair had no comment.
Read the whole story at VentureBeat »
