Virtual Game Extends Denny's Allnighter Concept
Guests play "Cook Like a Rockstar" by choosing, combining, sizing and arranging Denny's ingredients from a drop-down menu on a "plate" and then naming the menu item. Platforms featuring the game include iPhone, Facebook, and dennysallnighter.com. Submissions will be featured and voted on on the Allnighter site starting Oct. 19. The grand prize is a private party for the winner, family and friends at a nearby Denny's, which will feature the winning menu item prepared and served by Denny's chef and staff.
The game is a complement to the latest Allnighter Rockstar menu, featuring new dishes by Jewel and Los Lonely Boys.
Denny's launched the Allnighter program, which offers "shareable food in a cool dining atmosphere" from 10 p.m. to 5 a.m. each day, last spring.
Another concept extension is an Adopt-A-Band initiative that provides up-and-coming bands with free meals and allows fans to hang out with bands at Denny's locations following concerts. Some of the late-night Adopt-A-Band parties become extensions of a concert through impromptu acoustic jam sessions, according to Denny's. To date, more than 40 bands including Katy Perry, Saving Abel, and Forever the Sickest Kids have participated.--Karlene Lukovitz
Recent Marketing Daily Articles
-
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ... -
Barbasol Writes The Book On Manliness June 16, 5:22 p.m.
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ...
Be the first to comment on "Virtual Game Extends Denny's Allnighter Concept "
Leave a Comment