Marketers Eye Smartphone Growth, Potential For Ads
"There is an enormous opportunity" for display and banner ads promoting movies, TV shows, autos and restaurants in specific areas, says Jason Spero, gm of North America for mobile-advertising network AdMob.
A lot of growth is taking place in cities and developing countries, particularly among young people who cannot afford PCs. "Mobile social networks have become a way of life for young people, especially for those who like to play social games," says Doug Bewsher, CMO of mobile-only social network Mig33.
Not to throw cold water on a hot trend-in-the-making but Tim Chang, a partner at venture-capital firm Norwest Venture Partners, points out that actual ad revenue on mobile devices doesn't have much of a track record. "It has been a failure until now," he says.