• Adweek, Thursday, October 22, 2009 12:45 AM

Political advertising will hit $3.3 billion in 2010, an 11% increase over 2008, but a slight decrease from 2006, according to a new Wells Fargo Securities report. More than 60% of the ad windfall will go to local TV.

The advertising will be fueled by the election of 37 governors, 38 senators, the entire House of Representatives and include about $1 billion spent on ads for healthcare and other hot-button issues. The TV groups most exposed to hotly contested races include Disney's ABC stations, Journal Communications and CBS.

Broadcast TV will reap the lion's share at $2.2 billion -- about $2 billion of that will go to local TV, $150 million to cable and $50 million to network TV. Radio will get $250 million and newspapers will get $95 million. Outdoor and the Internet are forecast to reach $55 million and $50 million, respectively.

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