Univision Joins With Flock
Flock has entered into a partnership with Univision Interactive Media to offer consumers a free Univision edition of the social Web browser. The free and customized social media browser connects users to Univision's content, while keeping them linked to their email and popular social networking and media sites.
"Using a secure social web browser," said Kevin Conroy, president of Univision Interactive Media, "Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends."
The Flock browser is built on the open-source Mozilla Firefox code, and is connected to social online services like Twitter, MySpace, Facebook, and Flickr, with features for users to broadcast messages to their networks.
Drag-and-drop functionality therefore allows for sharing of photos, videos, and text to friends' profiles on Twitter, Facebook, MySpace and other social media sites in Flock's People Sidebar.
The Univision edition of Flock includes access to news, entertainment and sports feeds, as well as a default Univision.com home page tab and search capability.
The social media browser also features "favorite" bookmarks, media streams of popular Univision videos and photos, and persistent links to other areas of Univision.com.
Today, more than two-thirds of Hispanic adults are online, with Internet penetration among Hispanics growing every year for the past five years.
In the third quarter of this year, there were 9 million global visits to the home pages of Univision.com's social media properties, including Mi Página, forums, and chat.
Last summer, Flock completed a $15 million round of funding led by Fidelity Ventures. All previous investors including Bessemer Venture Partners, Catamount Ventures and Shasta Ventures -- already responsible for more than $12 million -- participated in the round.
As with Firefox and other Web browsers, the company derives most of its revenue from search placement deals with search engines.
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Very interesting partnership. I had strategic discussions with Univision while I was at Revver and I was very impressed with them. Since Univision dominates the Hispanic market, any partnership they enter has significant revenue and critical mass potential. I've also worked on a browser (Avant), so I know what a big deal this could be for Flock to gain browser market share (which is very, very tough) or at the very least generate good revenue from a very tough demographic to penetrate on your own. Congrats to Flock!