ESPN: Mobile Will Become Bigger Than You Think

by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2009

Mobile is a personal experience. It's the only screen with you every waking hour. Consumers have started to pay more for what they do on mobile rather than cable, from checking sports scores, to checking airline flight information. "Mobile will become bigger than anyone thinks," John Zehr, SVP and GM, ESPN Mobile, told attendees during the keynote at OMMA Mobile in Los Angeles.

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