For the brand Eastman Kodak, mobile is not the end-all be-all. "It's just a tool, it's like a fax machine," Says Jeffrey Hayzlett of mobile. "remember when there used to be fax franchises and you used
to have pay $20 a page?" Mobile, he says is just another tool he wants in his brand's arsenal, but recognizes mobile's uses for customer acquisition (where the fax machine turned out not to be so hot
for that unless, of course, you sell discount vacation packages).
