There's always that moment of clarity. Moderator Kevin Ryan of WebVisible, in the midst of a discussion about new ideas for ad networks and their advertising clients, observes: "We have a lot of
people talking about these neat things, which is the typical model for thought leadership, but is anyone actually putting resources against it?" The consensus of the panelists is yes, in their way:
advertisers are definitely spending money on mobile ad networks and mobile in general, but the personnel and money they commit to it are often doubled up with other projects. This allows the
advertisers to economize while integrating mobile into a larger marketing strategy. Which certainly makes sense given all the protests against trying to divide media up into silos... and oh yeah, the
crappy, crappy economy.
