Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press said to the mobile ad net reps on stage that "our interests our starting to disalign." He suggested that the most used mobile
applications, news and weather -- a good example of that 10 percent of apps which are used on a continuing basis -- were represented on the stage with himself and Josh Schoenberg, Director of
Business Development, The Weather Channel Interactive. He then cited the movement for publishers to band together and take back some of the ad network space in mobile. No deal was imminent from the
stage and other panalists Paran Johar, CMO, JumpTap, David Gwozdz, CEO, Mojiva and Tony Nethercutt, VP of Sales, AdMob seemed to take the news well.
