• by John Capone , October 29, 2009

Mobile channel being embraced by retailers, to impact that last mile to the sale. The panel sought to go the last ten yards to the sale. How do you get that last ten yards? Going hyper local.

Geo-fences! Proximity targeting! Alistair Goodman, CEO, 1020 Placecast, describes retailers using geofences to target ads to drive direct response (get an ad a bout a burger on your phone when you near the burger stand) but more interesting, those that set up geofences at places besides their retail locations, but places where the user might be open to the brand.