Commentary

The typical app is opened twice

According to Sean Bender, a senior associate with GGV Capital, the typical app is opened all of twice. That's pretty pathetic (the second go 'round, you can sort of picture the user thinking, "Maybe I didn't give this enough of a chance... no, no, it actually does suck.") A statistic to deflate the bold claims of app-icianados, in the same tradition as "99% of blogs are never updated."
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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