The first spot is part of a campaign for Acciona, a sustainable development firm based in Spain, that appears to make your browser window "tremble and shake and seemingly implode." Set to
the "Willy Wonka" song "Pure Imagination," it was directed by Marcel Burgos for McCann Erickson Italia and runs exclusively online. You can see it
here.
Creativity, meanwhile, interviews some of the creators of a spot out of Grey London for Toshiba in which HD cameras mounted to a balloon shoot a chair 98,000
feet into space above Nevada's Black Rock desert before the atmospheric pressure causes it to explode. If you're at all like me, you'll immediately want one of those cameras. You can watch
the spot here.
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