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Actress Alison Sweeney Teams With Crest

Nov 24, 2009, 3:26 PM
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Actress Alison Sweeney is teaming up with Crest Glide for the "Tight Spaces" challenge -- an initiative to encourage daily flossing.

The challenge also benefits "Feeding America," a domestic hunger-relief charity. At the events held thus far in New York and Los Angeles, Sweeney encouraged participants to slide and glide through an obstacle course. Crest is donating $1 to the charity for every participant with a guaranteed donation of $20,000.

Crest will also donate $1 for every person who tweets about the "tight spaces" in their life using the hashtag #GlideTightSpaces.--Tanya Irwin

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