• November 30, 2009

Ford Motor Co. and Current Media have partnered in support of Ford's social media campaign, the Fiesta Movement. The Fiesta Movement, launched earlier this year, placed 100 European-spec Ford Fiesta's in the hands of 100 social media-savvy individuals. The agents are sharing their experiences via social media platforms and completed monthly missions featuring their Fiesta to showcase the unique driving experience.

To recognize the Fiesta agents, Ford is hosting an awards celebration at the Palladium in West Hollywood on Dec. 1. The awards celebration will bring together agents and local fans who will enjoy a live performance by Parachute featuring hits "She is Love" and "Under Control" from its debut album Losing Sleep. Attendees will also get a sneak peek at the 2011 Ford Fiesta. Current Media's Max Lugavere and Jason Silva will broadcast live from the event and highlights will be re-broadcast on Dec. 2 on Current.

The Ford Fiesta will also be rolled out at the Los Angeles Auto Show in December. --Tanya Irwin