- Adweek, Friday, December 4, 2009 9:21 AM
Hearst Corp. plans in 2010 to launch a service and online store that will deliver newspapers and magazines on various digital devices with a service called Skiff. It will let publishers distribute
content to digital reading devices, while maintaining control of their relationship with advertisers and subscribers.
Skiff is working with Sprint to provide connectivity to dedicated
Skiff e-readers. These devices would be sold in Sprint's stores and on its Web site, with more distribution channels to be added in 2010.
The service is also working with advertisers
and agencies, as well as Nielsen and comScore, to analyze its effectiveness.
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