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Hearst To Launch Skiff, Digital Reader Service

  • Adweek, Friday, December 4, 2009 9:21 AM
Hearst Corp. plans in 2010 to launch a service and online store that will deliver newspapers and magazines on various digital devices with a service called Skiff. It will let publishers distribute content to digital reading devices, while maintaining control of their relationship with advertisers and subscribers.

Skiff is working with Sprint to provide connectivity to dedicated Skiff e-readers. These devices would be sold in Sprint's stores and on its Web site, with more distribution channels to be added in 2010.

The service is also working with advertisers and agencies, as well as Nielsen and comScore, to analyze its effectiveness.

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