• All Things D, Thursday, December 10, 2009 3:13 PM

Amazon, which sells DVDs and streaming movies over the Web, has packaged them together in a two-for-one deal so consumers can now buy the disc and then watch the movie immediately on their PC. The "promotion," as MediaMemo calls it, is designed to boost disc sales -- which it says are "sputtering" -- while introducing shoppers to the company's Web streaming offering, which most people apparently don't even know about.

As NewTeeVee speculates, the deal could prove particularly popular among, er, thrifty consumers who want to buy a disc for a friend but watch the movie themselves. The problem, according to MediaMemo, is that Amazon doesn't offer the option for that many movies -- a mere 313 at the moment.

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