• December 15, 2009

The Patrón Spirits Company, working with the Distilled Spirits Council of the United States, has donated several outdoor advertising locations in major U.S. markets to assist the Federal Trade Commission with its nationwide "We Don't Serve Teens" campaign. The markets include Chicago, Los Angeles, Boston, Dallas, Miami and Atlanta.

Patrón is also working with stadium partners around the country to produce signage, public announcements, server buttons and other materials for use in stadiums, also reinforcing the message of not serving to those under the age of 21.

In addition, Patrón field staff is encouraging spirits retailers across the country to display "We Don't Serve Teens" window decals and train their salespeople about the consequences of underage drinking.

Patrón Spirits imports and markets Patrón tequila, Ultimat vodka and Pyrat rum.--Karlene Lukovitz