Some 97% of women said they are negotiators in car buying -- up from 86% nine years ago, according to research from NBC Universal and GfK Roper. NBCU said that the "increased participation ... may be
attributable to (female) gains in earning power." The research -- which came from telephone surveys in August and September -- found that 46% of female respondents "are the primary breadwinners in
their households" and 53% are "responsible for 'big ticket' purchases." --
David Goetzl
