Facebook Starts Preferred Developer Program
The initial group of 14 preferred developers includes Archrival, Buddy Media, Involver, Shuffle Interactive, Sprout and Vitrue. The full list of the developers can found on the Facebook developer wiki.
Among them, they have built branded Facebook apps for companies including Red Bull, Chase, MTV and Disney. "These consultants are well-versed in building Facebook integrations and offer solutions ranging from contests, polls and campaigns to deeply integrated social experiences," wrote Kristin Thayer in a post on the Facebook developer blog Wednesday.
Justin Osofsky, who works with Thayer on the Facebook Developer Network, said in an interview that the initiative stems from companies asking for advice on who to hire to build applications, Facebook fan pages and seamless integrations with Facebook Connect, the social network's affiliate program for third-party sites.
"We think the preferred developer program is going to be a valuable resource for people to quickly find help and start building on Facebook," said Osofsky. Beyond the original group of developers, Facebook next year will open the program to others demonstrating a track record of creating successful apps or brand pages. There is currently no charge for applying or participating in the program.
Ososfsky noted that inclusion does not constitute a formal endorsement from Facebook, and the company doesn't guarantee developers' work. The preferred partner program debuts as Facebook begins rolling out changes it outlined in October in a "roadmap" for developers. Among the updates, Facebook ended its verification program for individual apps, instead extending the program's more rigorous standards to all Facebook apps.
Among other key changes, Facebook is making it easier for developers to ask for users' primary email address within applications to facilitate direct contact.
With the launch of Facebook's controversial new privacy settings last week, developers of third-party apps now can get access to all of the "publicly available information" about users -- including names, profile pictures, cities and pages people are fans of -- when their friends download the apps.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Facebook Starts Preferred Developer Program"
Leave a Comment