Sweeney Takes Docherty's Old Desk at GM
"Brian has played a pivotal role in strengthening the Buick and GMC brands through his work with our dealers and marketing activities," said Susan Docherty, who was just named VP sales service and marketing for the automaker. "He consolidated 13 different agencies to one dedicated partner to drive a consistent brand message, led the dealer network through a difficult transition and has earned a reputation for tirelessly driving results that benefit consumers."
Sweeney joined GM in 1990 as a district sales manager for GMC, per the company. He has held numerous sales and marketing leadership positions, including regional management positions in New York, Chicago, Atlanta and Detroit. Besides the Buick, Pontiac and GMC channel, Sweeney has also worked under the Cadillac, Saab and Chevrolet banners.
Docherty also named 25-year GM vet Jennifer Costabile general sales manager of Buick GMC. She succeeds Sweeney effective immediately. Costabile was regional sales and marketing manager -- Cadillac in GM's Southeast Region since November 2008. She will report to Sweeney.--Karl Greenberg