News Brief
Sony, Real D Ink 3-D Agreement
Dec 17, 2009, 6:45 PM
Sony and technology company Real D have entered into an agreement to bring the 3-D experience to consumer electronics in 2010.
The pact includes Real D licensing its format, technologies and 3-D eyewear production capabilities to Sony. The two companies have worked together on 3-D for theaters for several years.--Aaron Baar
0 comments on "Sony, Real D Ink 3-D Agreement ".
Leave a Comment
Sign in to leave a comment. Don't have an account? Join Now
Recent Marketing Daily Articles
-
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...


That may be all well and good, but Pro/consumers and businesses alike are waiting for a Glasses-Free 3-D experience, while content creators and advertisers are waiting for a 3-D fully grown chicken to bust out of it's egg. What the 3-D industry really needs right now is a switchable 2DHD to 3D real time content converter. This eliminates the need to repurchase everything in a different format, it's automatic, engaging, and with a price point of $300 or less it just may find itself in my living room.