AdEX CEO Steps Down
Scott Rewick, CEO of lead generation and online marketing firm AdEx Media, has resigned effective immediately, the company said Monday.
According to the Mountain View-based company, a selection process to find Rewick's replacement is underway. Until then, Joe Abrams, chairman of the board, is serving as interim head.
Rewick, who has headed up the OTC-traded company since its launch in mid-2008, requested to leave the company to pursue other interests.
"I feel it is time to pass the reins as AdEx begins the next phase of sustained growth and profitability," said Rewick, citing the launch of the company's Think Platform and a strong revenue base as key accomplishments.
In November, AdEx reported revenues for the third quarter of 2009 of approximately $6.5 million -- a 261% increase over revenues of approximately $1.8 million from the same quarter for 2008, and revenues for the nine month period ending September 30 of approximately $18.2 million -- a 469% increase over revenues of approximately $3.2 million for the same period last year.
In a new 2010 Social Media Marketing Benchmark Report from MarketingSherpa, an increase in lead generation ranked as the No.2 objective targeted and measured by marketers, led only by an increase in Web site traffic.
Prior to AdEx, from July 2007 to April 2008, Rewick served as president and chief executive officer of LSF Publishing, an international gaming platform.
Earlier in his career, Rewick co-founded Next Internet, a portfolio of online companies, and served with Next Internet from August 2005 to January 2007. From July 2002 to August 2005, Rewick served on the executive team for Connexus -- formerly Netblue -- an online lead generation company, which he co-founded.
Recent Online Media Daily Articles
-
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Rolls Out Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ... -
Facebook: Sponsored Stories Settlement Gives Users 'Windfall' June 17, 6:04 p.m.
Facebook is asking a federal judge to grant final approval to a $20 million deal that ... -
Digital Businesses Address Need For Mobile Ops, Sites June 17, 5:12 p.m.
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations ...


Be the first to comment on "AdEX CEO Steps Down"
Leave a Comment