Study: Smartphone Users Satisfied
Smartphones enjoyed surging sales in 2009, even as the overall mobile phone market was mired in a global slump. A new survey of smartphone users by PC World and Macworld provides more qualitative insight into the popularity of high-end devices.
Among the findings, 85% of smartphone owners said they were extremely or very satisfied with their handsets, and the same percentage said they rely heavily on them. (iPhone owners reported the highest satisfaction levels.) On a typical day, people use their phones two-thirds of the time for personal use and the balance for business.
This highlights the shift of smartphones from being primarily the province of corporate users to gaining a wider consumer customer base, courtesy of the iPhone. Facebook, Google and music service Pandora were cited as smartphone users' favorite brands, further underscoring how usage leans toward the personal rather than the professional.
The findings also concurred with those of a recent Strategy Analytics survey in which Google and Facebook were rated as the top mobile brands.
Nearly half of smartphone owners download mobile apps frequently -- and over the last 30 days they procured, on average, 5 free apps and two paid ones.
When buying a phone, personal experience was cited as the most important source of information by 86%, followed by other factors including online reviews from shopping/news sites (66%), friends and family (63%) and magazine reviews (56%).
The three most important phone criteria were call quality, network availability and connection speed.
The study was based on an online survey of the PC World and Macworld audience conducted between Sept. 30 and Oct. 9, with a total of 1,285 current or future smartphone users completing the questionnaire.
0 comments on "Study: Smartphone Users Satisfied".
Leave a Comment
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Droid.