Dr Pepper Snapple Group Doing Much Better On Its Own
Wall Street Journal, Wednesday, December 23, 2009 10:37 AM
Dr Pepper Snapple Group has seen its market share grow -- 0.3 percentage points to 15.3% -- in the hard-pressed carbonated soft drink category since spinning off from Cadbury a year and a half ago. It has also launched new products such as Dr Pepper Cherry and boosted its marketing spend.
CEO Larry Young, speaking at a Beverage Digest conference, indicates that the company's new independence has played a large role in the surge. "Previously much of our profits were shipped across the pond to help a candy outlet that was based there," he points out.
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CEO Larry Young, speaking at a Beverage Digest conference, indicates that the company's new independence has played a large role in the surge. "Previously much of our profits were shipped across the pond to help a candy outlet that was based there," he points out.
The company also has been advertising Canada Dry for the first time in nearly a decade, according to marketing chief Jim Trebilcock, boosting sales for the brand. And a new deal with PepsiCo to distribute some brands will play a key role in the company's sales, writes Anjali Cordeiro. Under the deal, PepsiCo will pay Dr Pepper $900 million to license soft drinks such as Crush in the U.S.
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