Dr Pepper Snapple Group Doing Much Better On Its Own
CEO Larry Young, speaking at a Beverage Digest conference, indicates that the company's new independence has played a large role in the surge. "Previously much of our profits were shipped across the pond to help a candy outlet that was based there," he points out.
The company also has been advertising Canada Dry for the first time in nearly a decade, according to marketing chief Jim Trebilcock, boosting sales for the brand. And a new deal with PepsiCo to distribute some brands will play a key role in the company's sales, writes Anjali Cordeiro. Under the deal, PepsiCo will pay Dr Pepper $900 million to license soft drinks such as Crush in the U.S.