• by Mark Walsh  @markfwal, January 4, 2010

Fresh off announcing its merger with Pinch Media, Flurry Inc. has formed a partnership with comScore to jointly provide mobile application-tracking data. The new analytics service, offered as part of comScore's mobile media solutions, will combine the Web measurement firm's panel-based information with Flurry's real-time usage data.

Through its analytics software embedded in apps by developers, Flurry collects data such as frequency and length of user sessions, a user's geographic location, and carrier versus Wi-Fi access from about two-thirds of all iPhone and Android apps.

By teaming up, Flurry and comScore aim to help marketers and publishers better understand mobile consumer behavior and mobile advertising in order to devise better mobile business strategies.

"Flurry is excited to provide comScore clients with key information about mobile application usage, enabling them to succeed on iPhone, Android and Blackberry -- the world's fastest growing digital media platforms," said Sean Galligan, the company's vice president of business development, in a statement.

Likewise, Brian Jurutka, comScore's vice president of mobile, said the alliance would help bring greater accountability to enhance the growth of the mobile app ecosystem.

Flurry and rival Pinch Media late last month disclosed plans to combine, consolidating their leadership in the mobile app analytics space. Pinch Media's strength in iPhone analytics is meant to complement Flurry's more extensive tracking of Android app activity.

The merged company will gather app data from more than 1 billion user sessions on 50 million mobile phones across some 200 countries each month. To date, more 10,000 developers have integrated Flurry's tracking software within their apps.