Just an Online Minute... Teens and IMs
According to a study released earlier this week by Pew Internet and American Life Project, 13 million American middle and high school students, nearly 60% of the population between 12 and 17 years of age, just can't live without IM.
The study found that most of the 754 teen-agers surveyed said the Internet was helpful with friendships and class work, and 87% of their parents agreed that the Internet helped their children in school.
The report found that nearly three-quarters of teen-agers with access to the Internet have used instant messaging programs to hold conversations online, compared with 44% of adults who go online.
While most teens surveyed said they sent innocuous messages to friends, more than a third confessed to using the messages to say something they would not have said in person.
Of these, almost a fifth said they had used messaging programs to ask someone out on a date, and more than one in 10 reported they had used them to break up.
Notably, more than half of the online teen-agers told researchers the Internet took away from time that young people spend with their families. And 40% of parents reported having arguments about the Internet with their children.
To monitor their children's use of the Internet, 70% of parents surveyed said they had their Web-linked computer in an open family area, such as a den, and 41% said they had installed some form of screening device to restrict their children's access to some online content.
The full report is available from http://www.pewinternet.org.
************************************************ LAST CHANCE! As you know from an email we sent out last week, MediaPost is conducting a very quick member survey to figure out how we can better serve you. In return, we're giving away a free DVD player and five Rich Media Planning Kits. So if you haven't done so already, please fill it out and enter to win (the whole thing should take about 3 minutes). Drawing is June 29 so please take the survey today. *************************************************************
Recent Just An Online Minute Articles
-
A Vulcan Salute For The Best Ad Campaigns May 14, 2:39 p.m.
Last Wednesday, during Creative Week, The One Club held its annual One Show honoring the best ...
-
A Little Rain Can't Keep Email Insiders Down May 3, 3:15 p.m.
AMELIA ISLAND, Fla. – Rapleaf’s Cecily Jaros wondered what she had missed at the Email Insider ...
-
You Don't Need to Search Far for Fun on Amelia Island May 1, 12:52 p.m.
On Sunday through this morning, search experts descended upon Amelia Island for MediaPost’s bi-annual Search Insider ...
-
500 Women Strong At Horizon Media April 26, 12:54 p.m.
On Tuesday, April 23, Horizon Media opened their doors and their amazing roof deck to 500 ...
-
Redefining The Meaning Of Housewarming With Yext March 8, 12:08 p.m.
On March 5 I headed over to Yext’s housewarming party to celebrate their new digs, located ...
-
An Evening with the Skinnygirl Feb. 7, 12:44 p.m.
On Tuesday, February 5th, Warner Bros. Brand Networks celebrated their fall line-up at Amy Sacco’s newly ...
-
'Check Out My Web Series!': NATPE In Miami Jan. 31, 12:18 p.m.
NATPE Miami: Content First Jan. 28 – 30 Fontainebleau Resort It’s the end of January -- ...
-
Agencies Tie One On At Creative Media Awards Jan. 24, 1:08 p.m.
Last Wednesday over 200 agency big thinkers, decked out in their dapper best, descended upon The ...
-
Vibrant Media Reinvents Halloween Nov. 19, 12:31 p.m.
What happened to Halloween?! The effects of Hurricane Sandy caused major devastation, loss and inconvenience - ...
-
In A Word, BuzzFeed Music Event Was So OMG (Okay, So It's An Acronym, Not A Word, But You Get My Drift) Oct. 26, 6 p.m.
The digital elite were out on the town Tuesday night to fête the launch of BuzzFeed’s ...
Be the first to comment on "Just an Online Minute... Teens and IMs"
Leave a Comment