• by Mark Walsh  @markfwal, January 7, 2010

The second annual Social Media Week will kick off Feb. 1 across six cities including New York, Berlin, Toronto, Sao Paolo, London and San Francisco. Patterned after Advertising Week and Internet Week, the conference promises hundreds of events including talks, panel discussions, workshops and receptions.

"Social Media Week 2010 is going to be huge!" exhorts a Jan. 5 blog post on the site dedicated to the global extravaganza. The only hitch? There's no agenda published yet. The post assures that a schedule of events and opportunities to register and RSVP to specific events are forthcoming.

"As is the nature of Social Media Week, the program comes together organically and the schedule events builds over time as each city and each organizer within each city adds their events to the overall program," it states. Seat-of-the-pants seems to be the style of the newish confab, which last year sported an online calendar that featured lots of "TBA"s and "Details coming shortly" announcements.

Toby Daniels, who serves as director at The Paley Center for Media's ThinkSocial initiative and is the event's overall organizer, said in an email that the initial Social Media Week program could be available as soon as Monday. Among agency and media partners working with Daniels in New York are Razorfish, Deep Focus, Wired, IDEO, Mashable and The New York Times.

Instant messaging service Meebo is on board as "Headline Sponsor," while PepsiCo gets the loftier title of "Gobal Gold Sponsor." The Twitter account set up for the New York installment reported Thursday that the city has 30 registered events lined up so far with slots open for more.

"Don't worry NYC, our lateness to the game in getting our Twitter handle on, does not mean we're slacking. The program is looking grt!" read another tweet. Keep your fingers crossed.