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TV Pushes Diginet Revs

More than a dozen startup broadcast networks continue to vie for carriage on TV stations' subchannels, offering broadcasters a way to leverage their digital signals and generate a new source of revenue. Profits may be in the future, since start-u costs are expensive, but viewer response is favorable.

Plus, though overshadowed by mobile DTV, multicasting is one of the great hopes of digital broadcasting, which was fully implemented just last June after a long transition. In digital, stations can broadcast multiple channels: their main service in HD and secondary ones in SD. They can also add a mobile DTV channel or two.

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