Around the Net

FCC Extends Kids Ads Deadline

  • B&C, Wednesday, January 20, 2010 11:16 PM
Advertisers and agencies, as well as kids TV activists, will get till Feb. 24 to weigh in on the FCC's wide-ranging notice of inquiry on kids TV content-control strategies in a digital world. The agency reply will come March 26.

Dan Jaffe, executive vice president of government relations for the ANA, said the notice of inquiry is the most extensive he has ever seen out of the FCC. It covers everything from obesity and indecency to ratings and program blocking, including suggestions of a rating/blocking system for advertising.

Read the whole story at B&C »

Next story loading loading..