News Brief
Absolut Jonze
Jan 21, 2010, 7:15 PM
Spike Jonze's latest film, "I'm Here," a 30-minute short premiering at the Sundance Film Festival is a collaboration with Absolut Vodka. Absolut tapped Jonze for the project, per the company.
Said Jonze, in a release, "They didn't give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn't like working with some huge corporation where I had to meet with committees of people. It was just a small group."
Jonze said the film is about the relationship between two robots living in Los Angeles. The film will also screen at the Berlin Film Festival in February, followed by a global release in March on www.imheremovie.com. --Karl Greenberg
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