While consumers' first reaction is to reject mobile advertising, there may still be hope for vendors according to a
Cahners In-Stat Group survey. Cahners says that
64% of the research firm's Wireless Internet Panel (WIP) respondents do not warmly embrace the concept of mobile advertising. However, responses from the same participants, suggests that mobile
advertisements will be most successful if they give some benefit to the user, such as special offers or discounts and allow them to opt in.
-- Adam Bernard
