Digitas Names Swartz SVP, Handling Samsung, Partners Google and YouTube
Publicis' Digitas on Tuesday appointed Ashley Swartz as senior vice president for its New York office. Reporting directly to Seth Solomons, Digitas' Global chief marketing officer, Swartz will be leading key initiatives for client Samsung, including all Samsung.com work.
"My background in mobile, social media, gaming and electronics will help advance Samsung.com's messaging in the digital space and the agency as a whole," said Swartz.
Swartz comes from Ag8, Ltd. where she was the North American Interim CEO. During her time in the London office, she led all commercial efforts and oversaw the strategic planning of the launch of the agency.
At Ag8, Swartz was also responsible for developing and forging sales and partnerships in the interest of broad distribution and media planning for the agency and its brand partners, including Google and YouTube.
Along with the broader agency world, Publicis has recently responded to the rise of digital media with some major structural changes.
Most notably, in the wake of its Razorfish acquisition, Publicis late last year named Colin Kinsella -- then chief innovation officer at Razorfish -- CEO of Digitas North America. The position has been empty since Laura Lang was promoted to her current global position as Digital CEO, which was triggered by former Digitas chief David Kenny taking over the Publicis VivaKi unit, as well as de facto chief digital strategy officer.
Prior to Ag8, Swartz was the SVP, Managing Director of Emerging Media at PHD, where she was a "thought leader" for all emerging media, serving the company's North American clients, and overseeing a team of digital strategists and functional experts that contributed to the planning and creative processes for each account.
Swartz has also held positions at Double Fusion, Eiko Media, Inc., Sony Ericsson Mobile Communications, and SPK2ME Communications in the Netherlands.
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"Thought leader"...? Uh-huh.