Optimedia US promoted Greg Kahn and Keith Mackay to executive vice president and Chris Pyne to New York head of planning. Kahn has oversight of Optimedia's growth strategy in the U.S. He will lead the
BBC America business out of New York and will be responsible for leading the agency's LA operations. Under Mackay's stewardship, Optimedia Seattle has grown its revenues and client roster to include
T-Mobile, Qantas Airlines and HomeAway, which is debuting its first ad campaign in the upcoming Super Bowl. Pyne has a particular focus on expanding more insight-led strategies and driving integrated
go-to-market activations. Plus, he will directly lead the account and planning group for L'Oréal USA.
