CEO Wong Exits Lifetime

by , Feb 5, 2010, 9:26 PM
  • Comment
  • Recommend (2)
Subscribe to MediaDailyNews
In move long anticipated, Andrea Wong will leave as president/CEO of Lifetime Networks.

Last year, a restructuring of equity interests in A&E Networks and Lifetime of its owners, Disney-ABC Television, Hearst Corp. and NBC Universal, left Lifetime Networks under the roof and direction of A&E Networks, run by Abbe Raven, president and CEO of AETN.

Raven stated: "We thank Andrea for her many contributions to Lifetime. We are pleased she will be with us for a transition period, and we wish her well in her future endeavors."

The news was first reported by Deadline Hollywood Daily on Friday.

Wong took over as president/CEO of Lifetime Networks in April 2007. Her most notable achievement was negotiating a mega-deal to acquire "Project Runway" from The Weinstein Company. It was a longtime hit on NBC Universal's Bravo. The Lifetime deal led to a public lawsuit that was settled.

Despite this coup, Lifetime has been hit with low ratings over the past year. By one measure, total prime-time viewers have declined 20% this broadcast season to an average 1.2 million. In the Lifetime's key women 25-54 demo, viewers are down 17% to an average 404,000.

Wong joined Lifetime from ABC, after developing various top reality hits, including "Dancing with the Stars" and "The Bachelor."

Be the first to comment on "CEO Wong Exits Lifetime "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent MediaDailyNews Articles

>> MediaDailyNews Archives